PcM Practice Management
Firm structure, HR, finance, marketing, ethics, intellectual property, insurance, and risk management.
PcM Field Guide
Every topic covered for Practice Management, written for the exam rather than the textbook. Tap any heading to open it.
01 AIA Contract Documents Map
Owner-Architect (B series)
| Doc | Use |
|---|---|
| B101 | Standard Owner-Architect |
| B102 | Without predefined scope |
| B103 | Large/complex projects |
| B104 | Limited scope |
| B132 | CMa (Adviser) edition |
| B133 | CMc (Constructor) edition |
| B141 | Small projects |
Owner-Contractor (A series)
| Doc | Use |
|---|---|
| A101 | Stipulated Sum |
| A102 | Cost + Fee with GMP |
| A103 | Cost + Fee without GMP |
| A105 | Short form small projects |
| A107 | Small/medium fixed sum |
| A132 | Owner-Contractor with CMa |
| A133/134 | Owner-CMc with/without GMP |
| A201 | General Conditions |
| A401 | Contractor-Subcontractor |
Architect-Consultant (C series)
C401 mirrors B101 — flows down obligations so consultant owes architect what architect owes Owner.
Forms during construction (G series)
| Doc | Use |
|---|---|
| G701 | Change Order (Owner+Arch+Cont) |
| G702/703 | Pay App / continuation |
| G704 | Substantial Completion |
| G707 | Consent of Surety to Final Pay |
| G710 | ASI (no cost/time) |
| G714 | CCD (cost/time TBD) |
| G716 | RFI |
| G801/802 | Notice / Amendment of Services |
02 Insurance — Architect Coverage Types
Required for most firms
| Coverage | Purpose | Typical |
|---|---|---|
| Professional Liability (E&O) | Design errors/omissions | $1M–$5M claims-made |
| General Liability (CGL) | Bodily injury, property damage | $1M/$2M |
| Workers Compensation | Employee injury | State-mandated |
| Auto | Hired/non-owned vehicles | $1M typical |
| Property | Office contents | Replacement cost |
| Cyber | Data breach, ransomware | Growing requirement |
Claims-made vs occurrence
- Claims-made (E&O standard): covers claims FILED during policy period — past work covered ONLY if continuous coverage maintained
- Occurrence (CGL standard): covers events occurring during policy — coverage for past events doesn't depend on current policy
- Tail coverage (ERP) essential at retirement, firm closure, or insurer switch
Coverage limits
- Per claim: maximum payout for one claim
- Aggregate: maximum across all claims in policy period
- Deductible: out-of-pocket before insurance pays
- Retention: same as deductible (sometimes used for higher amounts)
Risk transfer
- Indemnification in contracts: limit to architect's own negligence
- Hold harmless: pre-emptive promise not to sue
- Waiver of subrogation: insurer can't pursue other parties
- Document review by broker BEFORE accepting unusual terms
03 Ethics — AIA Code & State Licensing
AIA Code structure (3 tiers)
- Canons — broad principles (5 canons covering general obligations, public, client, profession, colleagues)
- Ethical Standards — aspirational ('should')
- Rules of Conduct — mandatory ('shall' / 'shall not'); ENFORCEABLE
Key Rules (enforceable)
| Rule | Topic |
|---|---|
| 1.401 | Truthful representations |
| 2.101 | Comply with law in practice |
| 2.105 | No misleading info |
| 3.102 | Be honest with clients |
| 3.301 | Disclose conflicts; informed consent |
| 3.302 | No business interests affecting judgment without disclosure |
| 3.401 | Maintain confidence of clients |
| 4.101 | Don't make false statements about colleagues |
| 5.301 | Equal opportunity employment |
Enforcement
- AIA: censure, suspension (1-2 yr), expulsion
- State licensing boards: separate, often more severe (license suspension/revocation, fines, required CE)
- Both can act on same incident
Common ethical pitfalls
- Undisclosed payments from product vendors → must disclose
- Dual role as designer + contractor → disclose, get consent, often prohibited
- Self-design projects → not prohibited but disclose related interests
- Using prior firm's work product → IP issues, potential claims
04 Standard of Care & Limitation of Liability
Standard of Care
Reasonably prudent architect under similar circumstances in same geographic area.
- NOT highest possible
- NOT best in class
- NOT perfect
Why elevated standards are dangerous
- Voids E&O coverage ("highest", "best", "foremost expert")
- Creates breach of warranty liability
- Insurance carriers exclude work performed under elevated standards
- Always push back to baseline standard in negotiation
Limitation of Liability
Common caps:
- Total fee paid to architect
- Insurance policy limit
- Specific dollar amount ($50K, $100K, $250K)
Enforceability varies by state — some states limit/prohibit:
- May not apply to gross negligence
- May not apply to intentional misconduct
- B101 doesn't include by default; client-specific addition
Spearin Doctrine
Owner impliedly warrants the adequacy of plans/specs to contractor.
- Contractor builds per docs; if result fails, Owner is responsible
- Owner can then pursue Architect for negligent design
- Why E&O is essential — design errors flow back as Owner claims
Betterment Doctrine
Owner cannot recover cost they would have paid anyway if design correct from start. Damages = ADDITIONAL cost only, not full cost of correction.
Statute of Repose vs Statute of Limitations
- Repose: hard deadline from substantial completion (5–15 years state-dependent)
- Limitations: time from discovery of claim (2–4 years typical)
- Total exposure can be 5–20 years
05 Business Development & Marketing
Pursuit ROI by client type
| Type | Win Rate | Notes |
|---|---|---|
| Repeat clients | 60-80% | Lowest pursuit cost |
| Referrals (warm) | 40-60% | Relationship-based |
| Familiar building type | 25-40% | Portfolio match |
| Unfamiliar/cold | 15-20% | High cost, low ROI |
Marketing budget
3-6% of revenue typical (smaller/specialty firms higher; large firms lower in %)
Includes: BD staff, marketing director, materials, awards, conferences, web/digital
Brooks Act (federal A/E)
Qualifications-Based Selection (QBS) required:
- Announce project
- Evaluate qualifications only
- Select most qualified
- THEN negotiate fee
Many states have "Mini-Brooks Acts" for state work.
Proposal types
- RFQ (Request for Qualifications): qualifications-only response
- RFP (Request for Proposal): qualifications + approach + fee
- RFI (Request for Information): early-stage market input
Effective channels for architecture
- Relationship building (clients, peers, repeat work)
- Thought leadership (publications, AIA committees, awards)
- Speaking engagements at industry events
- Strategic partnerships with referring professionals
- Strong web presence + portfolio
- Targeted direct outreach to identified prospects
Mass advertising rarely effective for professional services.
06 HR & Employment Law
Federal thresholds (employees)
| Law | Threshold | Topic |
|---|---|---|
| Title VII | 15+ | Discrimination (race, color, religion, sex, national origin) |
| ADA Title I | 15+ | Disability |
| ADEA | 20+ | Age (40+) |
| FMLA | 50+ (within 75 mi) | Unpaid family leave |
| WARN | 100+ | Mass layoff notice |
FLSA classification
- Exempt (no overtime): licensed architects meet Professional Exemption (salary basis + earnings threshold + advanced knowledge)
- Non-exempt (overtime owed): unlicensed staff may not qualify; check current FLSA threshold
I-9 Form
Required by IRCA for all employees. Verify identity + work authorization. Complete within 3 days of hire. Retain 3 years from hire or 1 year after termination.
Compensation structure
- Salary + benefits (health, retirement match, PTO)
- Bonus (discretionary or formula)
- Profit sharing (firm-wide or by sector)
- Equity (partnership, stock options for incorporated)
- Annual review balances market rate + internal equity
Turnover cost
50-200% of annual salary — recruitment, training, lost productivity, knowledge loss. Higher for senior roles. Retention usually has high ROI.
Performance management
- Continuous feedback + formal annual review
- Goal-setting at start of year
- Mid-year check-in
- Year-end review
- Tied to compensation and promotion
- Document objectively
07 Project Pursuit & Go/No-Go Decisions
Pursuit decision factors
| Factor | Weight |
|---|---|
| Strategic fit | Does it match firm's market direction? |
| Win probability | Repeat client? Familiar type? Relationships? |
| Resource availability | Can we staff it? |
| Financial return | Realistic fee vs effort? |
| Risk profile | Difficult client? Unusual scope? |
| Schedule | Can we deliver in their timeline? |
| Competition | Who else is pursuing? |
Win rate baselines
| Pursuit Type | Typical Rate |
|---|---|
| Repeat client | 60-80% |
| Warm referral | 40-60% |
| Familiar building type | 25-40% |
| Unfamiliar / cold | 15-20% |
Pursuit cost guidelines
- Limit pursuit costs to 5-10% of expected fee
- Track ROI by sector to inform decisions
- Decline opportunities with chronically poor ratios
Go/no-go framework
- Score against strategic fit (kill or proceed)
- Estimate win probability honestly
- Calculate expected value (P × fee × margin)
- Compare expected value to pursuit cost
- Make a deliberate decision (not opportunistic)
Common pursuit traps
- Pursuing every RFP that comes through
- Underestimating effort to win unfamiliar types
- Overestimating chance with new clients
- Pursuing low-fee work to "stay busy"
- Loss-leader strategy without exit plan
Pipeline management
- Pipeline: pursued but not signed
- Backlog: signed but not earned
- Healthy firm: backlog 9-18 months
- Pipeline should refresh as projects move to backlog
Brooks Act (federal A/E)
Qualifications-Based Selection (QBS):
- Announce project
- Evaluate qualifications only (no fee)
- Select most qualified
- THEN negotiate fee
Many states have Mini-Brooks Acts.
Selection process variants
| Type | Description |
|---|---|
| QBS | Qualifications-only, then negotiate (Brooks Act) |
| Best Value | Qualifications + price weighted |
| Low Bid | Price wins (rare for A/E) |
| Direct Selection | Owner picks, often repeat client |
08 Proposal & Fee Negotiation
Proposal types
| Type | Purpose |
|---|---|
| RFQ (Request for Qualifications) | Qualifications-only; first stage of two-stage |
| RFP (Request for Proposal) | Qualifications + approach + sometimes fee |
| RFI (Request for Information) | Early-stage market input, often informal |
| Letter proposal | For simpler projects, repeat clients |
Proposal contents (typical)
- Project understanding
- Scope of services
- Team (named individuals with roles)
- Relevant experience (similar projects)
- Approach / methodology
- Schedule
- Fee proposal (or qualifications-only)
- Terms & conditions
- References
Fee structures
| Structure | Use |
|---|---|
| Lump sum | Defined scope, traditional projects |
| Percentage of construction cost | Traditional, declines if scope reduced |
| Hourly with NTE | Open-ended scope with cap |
| Hourly (uncapped) | Pre-design, expert witness, very small |
| Fixed fee per phase | Defined deliverables per phase |
| Cost + fee | Pre-design, complex |
| Performance-based | Bonus on outcomes (rare in A/E) |
Fee benchmarks (% of construction cost)
| Project Type | Typical Range |
|---|---|
| Custom residential | 8-15% |
| High-end residential | 10-20% |
| Commercial office | 5-8% |
| Tenant fit-out | 6-10% |
| Retail | 4-7% |
| K-12 school | 5-8% |
| Healthcare | 6-10% |
| Hospitality | 6-10% |
| Lab / specialty | 7-12% |
Higher for smaller, complex, custom projects.
Negotiation positions
- BATNA (Best Alternative To a Negotiated Agreement): your walk-away
- Strong BATNA: alternatives, full pipeline → leverage
- Weak BATNA: need this work → may force bad terms
- Build BATNA proactively (diverse pipeline)
Risk-shifting clauses to watch
- Elevated standard of care ("highest", "best in class") — voids E&O
- Broad indemnification (covers Owner's negligence) — often unenforceable
- No limit of liability — increases exposure
- Liquidated damages on architect — unusual for design services
- Hold harmless without insurance backing
- Acceleration without compensation
- Owner ownership of all design work product
Pre-signing checklist
- Scope clear and achievable
- Fee covers expected effort + risk + profit
- Schedule realistic
- E&O carrier consulted on unusual terms
- Internal authority to commit confirmed
- Owner credit-worthy
- Counsel review for major changes
09 Financial Ratios & KPIs
Liquidity ratios
| Ratio | Formula | Target |
|---|---|---|
| Current Ratio | Current Assets ÷ Current Liabilities | 1.5+ |
| Quick Ratio (Acid Test) | (CA − Inventory − Prepaid) ÷ CL | 1.0+ |
| Working Capital | CA − CL | 2-3 mo operating expenses |
| Cash Position | Cash ÷ avg monthly expenses | 1-3 months reserve |
Profitability ratios
| Ratio | Formula | Target |
|---|---|---|
| Net Multiplier | Net Revenue ÷ Direct Labor | 2.7-3.0+ |
| Operating Profit Margin | Operating Profit ÷ Revenue | 10-20% pre-tax |
| Return on Equity | Net Income ÷ Equity | 15-25% |
| Revenue per Technical Staff | Net Revenue ÷ Tech FTE | $130K-$200K |
Utilization (chargeability)
| Role | Target |
|---|---|
| Technical staff | 75-85% |
| Project managers | 60-75% |
| Principals | 30-50% |
| Firm-wide | 60-65% |
Overhead & break-even
- Overhead Rate = Indirect Expenses ÷ Direct Labor
- Target: 1.30-1.50 (architectural)
- Break-even Multiplier = 1 + Overhead Rate
- Above break-even = profit; below = loss
Billing rate formula
Billing Rate = Direct Labor × (1 + Overhead Rate) × (1 + Profit Target)
Or equivalently: Direct Labor × Net Multiplier
A/R management
| Metric | Target |
|---|---|
| Average Collection Period | <60 days |
| A/R Aging — 30 days | Normal |
| A/R Aging — 60 days | Attention needed |
| A/R Aging — 90+ days | Critical — collection action |
Backlog & pipeline
- Backlog: signed contracts, not yet earned
- Healthy: 9-18 months
- <6 months: warning sign
- Pipeline: pursued but not signed
- Should refresh as projects convert to backlog
Other operational KPIs
- Project profitability: realized fee ÷ effort cost
- Write-off rate: hours written off ÷ total hours
- Pursuit ROI: fees won ÷ pursuit costs
- Turnover rate: staff lost ÷ total staff
- Employee satisfaction: survey results
Financial statements
| Statement | Shows |
|---|---|
| Balance Sheet | Snapshot of assets, liabilities, equity |
| Income Statement (P&L) | Revenue, expenses, profit over period |
| Cash Flow Statement | Cash in/out over period |
| Statement of Equity | Changes in ownership equity |
Common firm financial problems
- High A/R aging (cash crunch despite profitability)
- Low utilization (overstaffed)
- High overhead rate (admin bloat)
- Inadequate pursuit ROI tracking
- No backlog visibility
- Cash-flow timing (long collection vs immediate expenses)
10 Firm Structures & Ownership Models
Common structures
| Structure | Liability | Tax | Notes |
|---|---|---|---|
| Sole Proprietorship | Unlimited personal | Pass-through | Simplest; high risk |
| General Partnership | Joint & several | Pass-through | All partners liable |
| LLP (Limited Liability Partnership) | Limited (per state) | Pass-through | Common for professionals |
| LLC (Limited Liability Company) | Limited | Pass-through (default) | Flexible |
| S Corporation | Limited | Pass-through (US shareholders, <100) | Avoids double taxation |
| C Corporation | Limited | Double taxation | Less common for small firms |
| PC (Professional Corporation) | Limited (own malpractice still personal) | Various | Required in some states |
| PLLC (Professional LLC) | Limited (own malpractice still personal) | Pass-through | Required in some states |
Liability "limited" caveats
- PC/PLLC partners protected from OTHER partners' negligence
- Each licensee remains personally liable for own malpractice
- Corporate veil can be pierced by gross negligence, fraud, etc.
- State licensing rules may require professional structure for architects
Ownership transition models
| Model | Description |
|---|---|
| Internal buy-out | Younger partners buy out senior over years |
| Phantom stock / ESOP | Employees gain equity-like interest |
| External sale | Sell firm to outside party |
| Merger | Combine with another firm |
| Acquisition | Bought by larger firm |
| Wind-down | Close firm; project responsibilities transition |
Firm valuation methods
| Method | Description |
|---|---|
| Book value | Assets minus liabilities |
| Capitalization of earnings | Earnings × multiple |
| Multiple of cash flow | 3-5× EBITDA typical for architecture |
| Multiple of revenue | 1× annual revenue typical |
| Comparable sales | Similar firms' transaction prices |
Goodwill (relationships, brand, talent) often largest component for architectural firms.
Strategic plan
- 3-5 year horizon (annual review)
- Mission, vision, values
- Market position
- Growth targets
- Capability investments
- Key strategic initiatives
- Annual operating plan executes year 1
Coxe-Hartung firm typology
| Type | Driver | Characteristics |
|---|---|---|
| Strong Idea | Designer | Innovation, design-led, clients buy uniqueness |
| Strong Service | PM | Process-driven, reliability, repeat clients |
| Strong Delivery | Production | Efficient execution, repeatable types |
Most firms have a primary type with secondary characteristics. Identifying type informs strategy.
Partnership agreement essentials
- Decision-making authority
- Capital contributions
- Profit/loss distribution
- Buy-sell provisions
- Death/disability provisions
- Non-compete clauses
- Dispute resolution
- Termination procedures
Get legal counsel — generic templates often fail in real disputes.
11 Risk Management for the Architect
Risk categories
| Category | Examples |
|---|---|
| Professional liability | Design errors, code violations, coordination errors |
| Contractual | Onerous terms, scope creep, payment disputes |
| Financial | Cash flow, A/R aging, project losses |
| Operational | Staff turnover, knowledge loss, IT failure |
| Strategic | Market shifts, technology disruption |
| Reputational | Project failures, ethics violations, social media |
Risk transfer mechanisms
| Mechanism | Use |
|---|---|
| Insurance | E&O, CGL, Workers Comp, Cyber, Auto, Property |
| Indemnification clauses | Shift risk between parties |
| Limit of liability | Cap exposure |
| Standard of care | Define performance threshold |
| Waiver of subrogation | Insurance-to-insurance |
| Consequential damages waiver | Limit damage types |
| Subcontract terms (C401) | Flow-down obligations |
E&O (Professional Liability) basics
- Claims-made (industry standard): covers claims FILED during policy period
- Tail coverage (ERP): critical at retirement, closure, insurer switch
- Limits: per-claim and aggregate
- Deductible / Retention: out-of-pocket before insurance pays
- Defense costs may erode limits or be separate (check policy)
Standard of care
Reasonably prudent architect under similar circumstances in same geographic area.
- NOT highest possible
- NOT best in class
- NOT perfect
Elevated standards in contracts:
- Void E&O coverage
- Create breach of warranty liability
- Always push back to baseline standard
Common claim types
- Design errors (especially coordination)
- Specification errors
- Code violations
- Schedule/budget overrun claims
- Project documentation gaps
- Communication failures
- Failure to inspect (CA phase)
Risk reduction practices
- Strong QC: peer review, code review, constructability review
- Clear scope: defined in agreement, documented changes
- Documentation discipline: writing > verbal; record meetings
- Communication: regular, structured, in writing
- Early issue identification: don't hide problems
- Avoid expanded liability: review onerous terms before signing
- Continuing education: stay current on codes, practices
- Professional consultation: legal, insurance broker, advisors
Documentation retention
- State statute of repose typically 5-15 years from substantial completion
- Plus statute of limitations from discovery (2-4 years typical)
- Total exposure: 5-20 years
- Retain ALL project records: contracts, drawings, specs, RFIs, COs, correspondence, meeting minutes, calculations, photos, BIM models
When trouble strikes
- Notify E&O carrier immediately (claims-made — late notice can void coverage)
- Don't admit fault
- Preserve all evidence (litigation hold)
- Don't communicate with claimant without counsel
- Cooperate with carrier's defense counsel
- Document everything from this point forward
12 Ethics in Practice — Scenarios
AIA Rules of Conduct — high-frequency rules
| Rule | Topic |
|---|---|
| 1.401 | Truthful representations to public |
| 2.101 | Comply with law in practice |
| 2.105 | No misleading info about credentials, experience, capabilities |
| 3.102 | Be honest with clients |
| 3.301 | Disclose conflicts of interest; obtain informed consent |
| 3.302 | No business interests affecting judgment without disclosure |
| 3.401 | Maintain client confidentiality |
| 4.101 | No false statements about colleagues |
| 4.201 | Don't take credit for others' work |
| 5.301 | Equal employment opportunity |
Common ethical scenarios
Conflict of interest
Scenario: Architect receives compensation from a window manufacturer for specifying their product.
Resolution: Must disclose to Owner. Better: refuse such compensation (looks bad regardless).
Dual role
Scenario: Architect is also the contractor on the same project.
Resolution: Some state licensing prohibits outright. If allowed, full written disclosure + informed consent. Often safer to separate entities.
Self-design
Scenario: Architect designs own home, then designs neighbor's home next door.
Resolution: Disclose relationship. No inherent conflict but transparency essential.
Reusing prior firm's work
Scenario: Architect leaves Firm A to start Firm B, takes design files.
Resolution: Copyright belongs to Firm A. Architect should not use prior work product without permission. Knowledge gained is fine; specific documents are not.
Working without license
Scenario: Unlicensed staff signs/stamps drawings to meet schedule.
Resolution: Illegal. Stamps fraudulently used = license suspension/revocation + criminal charges possible. Never permitted regardless of pressure.
Reporting unsafe work
Scenario: Architect observes contractor cutting safety corners.
Resolution: Document, communicate to contractor (in writing for record). Notify Owner. Don't direct safety (contractor's responsibility). Severe cases: stop-work notice via Owner.
Pay disputes with client
Scenario: Client refuses to pay invoiced fees.
Resolution: Per B101, written notice + 7-day cure → suspension. Architect retains copyright until paid. Don't release deliverables until paid (per B101 §7).
Whistleblower obligations
- Building code violations affecting public safety
- Fraud against government on federal projects
- ADA discrimination violations
- Worker safety endangerment
- Architect may be required to report (varies by state)
- AIA Rule 2.103: report violations of law to authorities
Enforcement
- AIA: censure, suspension (1-2 yr), expulsion
- State licensing: reprimand, fine, suspend license, revoke
- Both can act on same incident
- State actions more severe (affect ability to practice)
13 Marketing & Business Development
Marketing strategy elements
- Target client identification (who, where, what need)
- Value proposition (why us vs competitors)
- Positioning (premium, value, specialty)
- Brand identity (visual, voice, story)
- Channels (relationships, thought leadership, digital, events)
- Measurement (wins, brand awareness, ROI)
Effective marketing channels for architecture
| Channel | Effectiveness |
|---|---|
| Repeat clients & referrals | Highest ROI |
| Thought leadership (publications, awards) | Builds reputation |
| Speaking engagements | Authority, visibility |
| AIA committee involvement | Network + leadership |
| Strategic partnerships | Referring professionals (developers, lawyers, brokers) |
| Project signs / open houses | Local visibility |
| Web presence + portfolio | Required minimum |
| Direct outreach to prospects | Patient, targeted |
| Social media | Increasingly important |
| Mass advertising | Rarely effective for A/E |
Marketing budget
- 3-6% of revenue typical
- Specialty firms higher (8-10%)
- Large firms lower in %
- Includes: BD staff, marketing director, materials, awards, conferences, web/digital
Sales cycle
- Awareness: Prospect learns firm exists
- Consideration: Prospect evaluating options
- Selection: Decision made
- Onboarding: Contract signed, project starts
- Delivery: Excellent service builds reference
- Retention: Repeat work, expanded relationships
- Advocacy: Client refers others
Architectural sales cycles are LONG (12-36+ months for major projects).
Brand building
- Distinctive visual identity
- Consistent voice across channels
- Strong portfolio (curated, not exhaustive)
- Thought leadership content (articles, interviews)
- Recognition (awards, publications)
- Reference projects (allow Owner permission)
Client retention
- Excellent project delivery
- Communication discipline
- Cost/schedule integrity
- Post-occupancy follow-up (POE)
- Continuing relationships (newsletters, events)
- Quick response to issues
- Strategic value-adds (insights, introductions)
Cross-selling
Within existing clients:
- New building types
- Renovation/expansion
- Master planning
- Strategic facilities consulting
- Sustainability consulting
- POE services
Lost project follow-up
- Always thank client for opportunity
- Ask debrief: why selected other firm?
- Stay in touch (don't disappear)
- Be available for next opportunity
- Maintain relationship despite loss
Marketing metrics
- Win rate by client type and sector
- Pursuit cost vs fee won
- Brand awareness (surveys)
- Web traffic + engagement
- Referral sources
- Pipeline volume + conversion
14 Continuing Education & Licensing
NCARB Architect Registration Exam (ARE 5.0)
| Division | Hours | Questions |
|---|---|---|
| PcM Practice Management | 3 hr | 65 |
| PjM Project Management | 3 hr | 65 |
| PA Programming & Analysis | 3 hr 15 | 75 |
| PPD Project Planning & Design | 4 hr 5 | 100 |
| PDD Project Development & Documentation | 4 hr 5 | 100 |
| CE Construction & Evaluation | 3 hr | 75 |
Pass mark: scaled — approximately 60% raw on most divisions.
NCARB Record
Single career file maintained by NCARB:
- Education (verified transcripts)
- AXP hours (3,740 across 6 areas)
- ARE scores
- Work history
- References
- Continuing Education credits
Foundation for initial licensure and reciprocity.
AXP (Architectural Experience Program)
3,740 hours across 6 areas:
- Practice Management
- Project Management
- Programming & Analysis
- Project Planning & Design
- Project Development & Documentation
- Construction & Evaluation
Logged through NCARB Record, verified by supervisor.
Licensure requirements
Vary by state, generally:
- Professional degree (B.Arch or M.Arch) from NAAB-accredited program
- Completed AXP
- Passed all ARE divisions
- Some states: additional state-specific exam or jurisprudence
Florida specifics:
- 5 year experience requirement after degree
- 1 year approved supervision
- Continuing education for renewal
- License renewed every 2 years
Continuing Education (CE)
Required for license renewal in most states:
- Hours vary (8-24 per year typical)
- HSW (Health, Safety, Welfare) component
- AIA tracks for members; states accept AIA credits
- Other approved providers
- Audit possible during renewal
AIA membership tiers
| Tier | Eligibility |
|---|---|
| Associate AIA | NAAB grad pre-licensure; pre-degree |
| AIA | Licensed architect |
| FAIA | Fellow — elected honor for significant contribution |
| International Associate AIA | Licensed in foreign jurisdiction |
NCARB Certificate
Optional credential after licensure:
- Demonstrates meeting national standards
- Simplifies reciprocity (other states)
- Annual fee + CE maintenance
- Especially valuable for multi-state practice
State practice
- Each state has own licensure
- Reciprocity easier with NCARB Certificate
- Some states have additional requirements (state-specific exam, jurisprudence, structural)
- Title 'architect' protected by state practice acts
- Cannot offer services in state without license there
Title vs practice acts
- Title acts: protect the word 'architect' from misuse
- Practice acts: protect the practice (designing buildings) from unlicensed practitioners
- Most states have both
Florida specifics for your study
- Practice act protects offering architectural services
- Stamps/seals required on most submissions (some single-family exempt)
- CE required for renewal
- DBPR Board of Architecture & Interior Design oversees
- License lookup public via DBPR
15 Quality Control Programs
QC program elements
| Element | Description |
|---|---|
| Office standards | Drawing standards, spec templates, workflows |
| Peer review | Senior architect reviews work |
| Discipline coordination | All consultants overlay verified |
| Code review | Compliance with applicable codes |
| Constructability review | Builder perspective on docs |
| Third-party review | Independent on major projects |
| Mock-ups & sample reviews | Field validation before production |
| Submittal QC | Architect's review per A201 §3.12 |
| Document control | Issue logs, revisions tracked |
Review stages
| Stage | Focus |
|---|---|
| SD review | Concept compliance, code basics, cost alignment |
| DD review | Detail development, consultant coordination, cost verification |
| CD review | Constructability, code compliance, coordination, completeness |
| Pre-bid | Final document scrub before bid |
| Submittal review | General conformance with design intent |
| CA observation | Field verification of work |
QC checklists
- Code compliance items (occupancy, type, egress, accessibility, sustainability)
- Coordination items (arch/struct/MEP/civil/landscape)
- Constructability items (sequencing, access, tolerances)
- Drawing standards (NCS compliance, title blocks, scales)
- Spec coordination (drawing call-outs to spec sections)
Drawing & spec coordination
- Spec sections called out on drawings exist in specs
- Same product referenced consistently
- Don't duplicate between drawings and specs (creates conflict risk)
- Drawings show location/quantity; specs describe quality/process
QC documentation
- Review checklists completed
- Comments documented (often "redlines")
- Responses tracked
- Sign-off before issue
- Lessons captured for next project
QC for BIM projects
- Model coordination (clash detection)
- Model quality (LOD per BEP, naming, organization)
- Drawings derived from model (single source of truth)
- View templates ensure consistent appearance
- Federated model includes all consultants
QC failure modes
- Inadequate time allocated
- Reviewer too close to project (biased)
- Comments not resolved before issue
- Checklist not applied or not project-specific
- Different reviewers find different issues — multiple needed
- "We've always done it this way" syndrome
Continuous improvement
- Lessons learned database
- Standards updated based on lessons
- Training based on common errors
- Post-project review (after construction)
- Claim history analysis informs QC focus areas
Common QC findings
- Code: travel distance, dead-ends, fire ratings, ADA reach ranges
- Coordination: structure-MEP, opening dimensions, finishes
- Constructability: clearances, tolerances, sequencing
- Documentation: missing details, conflicting info, scale errors
- Specs: wrong product called out, missing sections, generic language
16 Human Resources & Talent Management
Federal employment law thresholds
| Law | Threshold | Topic |
|---|---|---|
| Title VII | 15+ employees | Discrimination |
| ADA Title I | 15+ employees | Disability |
| ADEA | 20+ employees | Age (40+) |
| FMLA | 50+ within 75 mi | Unpaid family leave |
| WARN Act | 100+ employees | Mass layoff notice |
FLSA classification
- Exempt (no overtime): meets all 3 tests
- Salary basis
- Salary threshold (current FLSA minimum)
- Duties test (executive, administrative, professional)
- Non-exempt (overtime owed at 1.5× regular rate over 40 hrs/wk)
Licensed architects typically meet Professional Exemption (learned profession). Unlicensed staff may not.
I-9 Form
Required by IRCA for ALL employees:
- Verify identity + work authorization
- Complete within 3 days of hire
- List A documents (passport) OR List B + C (driver's license + SS card)
- Retain 3 years from hire or 1 year after termination
At-will employment
- Default in most states (not all — Montana exception)
- Either party can terminate at any time, with or without cause
- Exceptions: discrimination, retaliation, public policy violation, implied contract
- Employee handbook can create implied contract — careful language needed
Common HR documents
- Job description
- Offer letter
- Employee handbook
- I-9, W-4
- Benefits enrollment
- Confidentiality / IP assignment agreement
- Non-compete (varies by state enforceability)
- Performance reviews
- Disciplinary records
- Termination documentation
Compensation philosophy
- Market rate (external) + internal equity
- Total comp: salary + bonus + benefits + equity
- Annual review process
- Promotion criteria (defined, transparent)
- Pay equity audits (avoid bias)
Recruitment
- Job description first (define role)
- Internal first (development opportunity)
- External: referrals, postings, search firms, university recruiting
- Interview process: skills + cultural fit
- Reference checks
- Offer extension with terms
Onboarding
- Day 1: paperwork, IT setup, introductions
- Week 1: orientation, key meetings, initial assignments
- Month 1: ramp-up reviews, mentor introduction
- Month 3: formal check-in, goal-setting
- Month 6: first formal review
Performance management
- Annual review formal cycle
- Continuous feedback (no surprises)
- Goal setting at start of year
- Mid-year check-in
- Year-end review
- Tied to compensation, promotion
- Document objectively
Retention
- Compensation competitive
- Career development opportunities
- Project variety and challenge
- Work-life balance
- Recognition (formal and informal)
- Clear advancement paths
- Mentorship programs
Turnover costs 50-200% of annual salary (recruitment, training, lost productivity).
Diversity, equity, inclusion (DEI)
- Recruitment practices (diverse candidate pools)
- Hiring decisions (structured interviews, bias awareness)
- Pay equity audits
- Mentorship/sponsorship
- Inclusive culture
- Equal opportunity employment (Rule 5.301)
17 Financial Statements
Balance Sheet (point in time)
Assets = Liabilities + Owner's Equity
Current Assets (within 12 months)
- Cash and equivalents
- Accounts receivable
- Work in progress (unbilled)
- Prepaid expenses
Fixed Assets
- Computers, plotters, furniture
- Leasehold improvements
- Vehicles (less depreciation)
Liabilities
- Accounts payable (current)
- Notes payable (long-term)
- Accrued expenses
- Deferred revenue
P&L / Income Statement (period)
- Revenue — total billings
- − Direct expenses (consultants, reimbursables) = Net Revenue
- − Direct labor
- − Indirect expenses (overhead)
- = Operating Profit
Cash Flow Statement
- Operating activities
- Investing activities
- Financing activities
Key ratios (target ranges)
| Ratio | Formula | Target |
|---|---|---|
| Current | Curr. Assets / Curr. Liab | 1.5+ |
| Quick | (Cash+AR+Unbilled) / CL | 1.0+ |
| Net Multiplier | Net Rev / Direct Labor | 2.7-3.0+ |
| Overhead Rate | Indirect / Direct Labor | 1.30-1.50 |
| Utilization | Direct Hours / Total Hours | 60-65% firm |
| Profit Margin | Profit / Net Rev | 10-20% |
18 Fee Calculation Examples
Setting an hourly rate
Method 1: Net Multiplier
Billing Rate = Direct Labor × Net Multiplier
Example: $50/hr salary × 3.0 = $150/hr
Method 2: Break-Even × Profit
BR = DL × (1 + Overhead Rate) × (1 + Profit)
Example: $50 × (1+1.50) × (1+0.20) = $50 × 2.5 × 1.2 = $150/hr
Method 3: Direct Personnel Expense (DPE)
DPE = Salary + Benefits + Taxes
BR = DPE × DPE Multiplier (typically 2.5-2.8 since benefits already included)
Project fee estimating
- Hourly: Σ(staff × rate × hours)
- Percentage of construction cost: Common for traditional projects
- Stipulated sum (lump sum): Fixed total
- Cost plus fee: Reimbursable + fixed or % fee
- Unit cost: Per SF, bed, room, etc.
Typical fee ranges (% of construction cost)
- Residential: 8-15%
- Commercial new: 6-12%
- Institutional/healthcare: 8-15%
- Industrial/warehouse: 4-7%
- Tenant fit-out: 8-15%
- Historic restoration: 12-20%
19 Insurance Types
Required for the firm
Professional Liability (E&O)
- Claims-made basis
- Negligent acts/omissions in services
- Typical limits: $1M/$3M to $5M/$10M
- Deductible: $25K-$50K typical
- Tail coverage (ERP) for retiring/closing
General Liability
- Occurrence-based
- Bodily injury / property damage on premises
- Slip-and-fall protection
Workers' Compensation
- State-mandated; no-fault
- Covers employee injuries
- Premium based on payroll + risk class
Automobile
- Hired & non-owned auto if employees drive personal cars for business
Property
- Office contents, computers, equipment
- Often part of Business Owner's Policy (BOP)
Cyber Liability
- Increasingly required
- Data breach, ransomware, business interruption
Umbrella / Excess
- Adds limits over base policies
- Cost-effective for higher overall limits
Coverage limits (typical)
| Coverage | Per Occurrence | Aggregate |
|---|---|---|
| Prof. Liability | $1M | $3M |
| General Liability | $1M | $2M |
| Auto | $1M | — |
| Umbrella | $1M-$5M | — |
20 Marketing & Business Development
Selection methods
Brooks Act (federal QBS)
- Public announcement (SF330)
- Evaluate qualifications only (no fee)
- Select most qualified
- Negotiate fee
- If no deal, next most qualified
RFQ vs. RFP
- RFQ: Qualifications only, no fee
- RFP: Complete proposal including fee
- Best Value: Weighted combination
Go/No-Go criteria
- Strategic fit with firm goals
- Win probability (track record similar projects)
- Resource availability for delivery
- Financial viability at offered fee
- Risk profile (client, scope, contract)
- Cost of pursuit (typically 1-3% of expected fee)
Coxe Classifications (firm types)
| Type | Driver | Project Leader |
|---|---|---|
| Strong Idea | Design innovation | Designer |
| Strong Service | Reliable process | PM |
| Strong Delivery | Efficiency | Production |
SF330 (federal proposals)
Standardized form:
- Part I: Contract-specific qualifications
- Part II: General firm qualifications
- Resume-formatted experience
- Specific federal experience valued
21 Financial Metrics
Key ratios
| Metric | Formula | Target |
|---|---|---|
| Net Multiplier | Net Revenue ÷ Direct Labor | 2.7–3.0+ |
| Utilization | Direct ÷ Total Labor Hours | 60–65% firm |
| Overhead Rate | Indirect Exp ÷ Direct Labor | 1.3–1.8 |
| Break-even Mult. | 1 + Overhead Rate | — |
| Current Ratio | Current Assets ÷ Current Liab | 1.5+ |
Billing rate calculation
Billing Rate = Direct Labor × (1 + Overhead Rate) × (1 + Profit Target)
Or equivalently: Direct Labor × Net Multiplier
22 Firm Structures
| Type | Liability | Tax |
|---|---|---|
| Sole Prop | Unlimited personal | Pass-through |
| Partnership | Joint & several | Pass-through |
| LLP | Limited (own acts) | Pass-through |
| PC / S-Corp | Limited | Pass-through |
| C-Corp | Limited | Double tax |
| LLC | Limited | Flexible |
23 Risk Management
Insurance types
- Professional Liability (E&O) — claims-made; negligent acts in services
- General Liability — bodily injury, property damage on premises
- Workers Comp — employee injuries (state-mandated)
- Auto, Property, Umbrella — standard business coverage
Standard of care
The skill and care ordinarily exercised by members of the profession in the same locale under similar circumstances. NOT perfection.
24 Ethics
AIA Code of Ethics — five canons
- General Obligations — competence, integrity, environment
- Obligations to the Public — welfare, civic engagement
- Obligations to the Client — loyalty, candor, honesty
- Obligations to the Profession — integrity, no dishonesty
- Obligations to Colleagues — fair credit, no harassment
Conflict of interest
Full disclosure in writing to all affected parties, with enough specificity for informed consent. If conflict cannot be cured by disclosure + consent, the architect must withdraw.
25 HR & Labor
Exempt vs. non-exempt (FLSA)
- Exempt: Salaried; no overtime. Licensed professionals, managers meeting tests.
- Non-exempt: Hourly; overtime at 1.5x after 40 hrs/week. Most interns, admin.
Federally mandated leave
- FMLA — 12 weeks unpaid (firms with 50+ employees)
- USERRA — military leave/reemployment
- Jury duty (most states)
- ADA — reasonable accommodations
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